Website for manufacturers
A product catalogue with spec sheets, a request for quote that arrives complete and proof for buyers of expensive equipment — written in the language of people who buy machinery, by a team with 25 years of shop-floor experience.
When the website is costing you sales
Manufacturers usually have a good product and a website that doesn't say so. A technical buyer notices in ten seconds.
- The catalogue is a PDF from 2019 that the sales rep emails on request.
- Customers call asking for a spec sheet that should be on the website — and the website doesn't have it.
- The RFQ arrives without model, quantity or delivery location, and someone has to call back to ask everything.
- You sell nationwide and export, but the website looks like a local repair shop's.
- A smaller competitor ranks above you on Google because their website explains the product and yours doesn't.
What goes into an industrial website
It isn't the corporate site with a photo of the factory. It's six parts designed around the technical buyer.
Product catalogue with spec sheets
Every machine or line with its own page: capacity, dimensions, power, application, photo and drawing. It's what the customer's engineer looks for before calling — and what Google indexes.
Request for quote (RFQ) that arrives complete
A form per product, with the fields sales actually needs: model, quantity, application, location. It lands in email and the CRM, with no callback to ask the basics.
Proof for buyers of expensive equipment
Customers served, sectors, certifications (ISO 9001, CE / UL), real photos of the plant and of installed machines. An industrial purchase is a risk decision; the website has to lower the perceived risk.
Distributor and export pages
Where to buy in each region, lead times, shipping and export documentation. The buyer in another country needs to know you ship there before they bother writing.
Customer area and documentation
Manuals, parts lists, operating videos and order history behind a login. It takes load off after-sales and keeps customers for the convenience.
A panel for sales to update
New model, part price, installation photo — published by your own team, no developer needed. An outdated catalogue is what kills credibility.
From website to software, without switching supplier
The screen at the top is from an industrial monitoring system we delivered — a machine registry with connection status and output. We show it here on purpose: the same team that builds your website knows how to build the software that runs your plant.
In practice that means the website can be born already talking to what you have — ERP (SAP Business One, Sage, Odoo, NetSuite), CRM, quoting tool — and grow into a customer area, a parts portal or production tracking without throwing anything away and starting over on another platform.
Frequently asked questions
- What's different about a manufacturer's website compared with an ordinary one?
- The buyer. Whoever buys industrial equipment is technical, decides on spec sheets and references, and researches a lot before talking to sales. The website has to answer the technical questions, show proof that the company delivers and make the RFQ easy to submit with the right data. A generic corporate site, with agency copy and stock photos, doesn't convince that buyer — and sometimes drives them away.
- Do you understand my product?
- If it's machinery, process or industrial automation, probably better than any other web agency you'll find: half the team spent 25 years in manufacturing, across maintenance, automation, production and machine design. That shortens the first meeting and avoids the website that describes a wire drawing machine as an “innovative solution”.
- How long does it take?
- 4 to 8 weeks, depending on the size of the catalogue. What slows things down most is gathering the spec sheet, photo and drawing for every product — and that's exactly what gives the website its value. We help you build the product spreadsheet and start with the lines that sell most.
- Can it integrate with our ERP or quoting tool?
- Yes. RFQs can go straight into the CRM or ERP, and the catalogue can read price and availability from there instead of being typed twice. We integrate with SAP Business One, Sage, Odoo, NetSuite and others as part of the job — it's the same engineering as the industrial systems we build.
- The team is in Brazil. How does that work with a manufacturer in the UK or the US?
- The work is remote by nature: video calls, content in a shared folder, reviews in the browser. The website is hosted wherever you prefer (UK, EU or US servers, GDPR-compliant), and the invoice is issued to your company in pounds or dollars. Time zones overlap for most of the working day: Brazil is 3 to 4 hours behind the UK and 1 to 2 hours ahead of the US East Coast.
- How much does a website for manufacturers cost?
- It sits between a corporate website and an online store, depending on the size of the catalogue and the integrations. You get a fixed price before we start — no mandatory monthly fee and no per-page licence. The logic behind the quote is the same we lay out on the page about custom software cost.
Shall we take a look at your website?
Tell us what you make and who you sell to. We reply within one business day with a path forward — starting with the catalogue of the lines that sell most.
Get in touch